Every movement begins with a voice. Safe YOU wanted to create more than an app; they wanted a virtual safe space where women and girls could connect, share, be heard and get resources offline. Our role at SOSO Agency was to shape the story and visuals that aligned with that vision. From branding to content, we built an identity that feels strong yet approachable, professional yet deeply personal. Because when the mission is empowerment, every detail matters in making people feel seen.